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Mobile Revenue & User Metrics Explained

 📱 Mobile Revenue:

🔹 Mobile Revenue: Mobile revenue is generated from three key service areas: Voice, Data, and Value-Added Services (VAS).

🔹 Data Revenue: Income from customers' internet/data usage.
🔹 Voice Revenue: Earnings from customer voice calls.
🔹 VAS Revenue: Revenue from services like welcome tunes, news alerts, etc.

🔍 Key Revenue Metrics:

RGB (Revenue Generating Base): Customers who provided revenue in the last 30 days.
Rolling RGB: Ongoing count of customers generating revenue in the last 30 days.
Daily RGB: Daily count of customers contributing revenue.
Daily Data RGB: Customers generating revenue from data usage daily.
Daily Voice RGB: Customers generating revenue from voice calls daily.

📊 User Activity Metrics:

User: Total number of customers using any service (may have purchased a pack earlier).
Daily Voice User: Customers using voice services daily.
Daily Data User: Customers using data services daily.
Refill: Customers who recharged their accounts today.

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