Introduction with Sales KPIs

 POS (Point of Sale):

Retail outlets or points where telecom products or services are sold directly to customers.

Types of POS:

• EL POS (Easy Load POS):
  Outlets that sell mobile balance/recharge through easy load systems.

• SIM POS:
  Retail outlets dedicated to selling SIM cards.

• SIM Delivery POS:
  Retailers where SIM cards are delivered for customer sales.

• SIM STR (SIM Sales to Retail):
  Refers to the total number of SIMs sold to retail outlets.

• Data POS:
  Outlets selling data packages or recharge for internet usage.

• SC POS (Scratch Card POS):
  Outlets that sell scratch cards for mobile top-ups.

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Transactional POS Criteria

• Transactional POS:
  POS that meet minimum defined sales criteria for any product category.

• Transactional EL POS:
  EL POS that sell a minimum of 300 Customer-to-Self (C2S) recharge transactions per month.

• Transactional SIM POS:
  SIM POS that achieve at least 1 Gross Add (GA), replacement, or SIM delivery with location match visit criteria fulfilled.

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Other Key Terms

• GA (Gross Add):
  Refers to a new customer addition through a SIM sale.

• DAP (Daily Activating POS):
  The number of POS where Gross Adds (new SIM activations) are taking place on a given day.

• Deno (Denominations):
  Various recharge or top-up values (e.g., Tk. 10, 20, 50, 100, etc.).